What is societal anchoring?

By (societal) anchoring we mean the process, and the associated activities, for transforming individual and local experiments into a social movement in which the new practices become business as usual. A crucial element of the process is that the regime, which obstruct the system innovation, also changes. By regime we mean things that perpetuate the business as usual, for example the formal legal and financial rules, excisting practices, culture, roles and identities of organisations, existing actor configurations (who matter, who don't) and the physical infrastructure. See also 'About Transitions'